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Lays “Do Us a Flavour ” insiders story + how CapU students hijacked Green Men...
I teach a advertising course at Capilano University. This week I had Jill Munro come to speak to my class. Jill is a Vancouver girl and the creator of “Creamy Garlic Caesar” chips, one of four Canada...
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Word of mouth and the top 3 reasons why we share
Last week I wrote about the fact that only 7% of word of mouth happens online. The rest actually takes place offline in actual person-to-person conversations. It was a pretty remarkable statistic, but...
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Dollar Shave Club’s Irreverent F***ING Great ad
It’s officially “Movember” and the start of that month when strange outcroppings pop up on the upper lip of males, all for a good cause – raising awareness for cancer research. It can be a tough road...
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Loyalty = Being made to feel special
Valentines Day having just passed, I can’t help but draw parallels between personal relationships and customer relationships, and the reasons we remain loyal. In it’s simplest form, we are loyal to...
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Facebook shared online quizzes: Frivolous escapism or profiling?
What city should you really live in? What career should you actually have? What is your colour? What actor would play you in the movie version of your life? We’ve likely all seen similar questions poke...
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Re-imagine with abandon. Learn to love disruption.
It would seem that summer has officially kicked into gear. Holidays can be a great time to recharge for many and re-imagine for some. In my experience entrepreneurs by nature are often doing the...
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A campaign to make the fur fly
I remember well a day back in 1988 when the advertising sales department at the Georgia Straight, Vancouver’s urban weekly where I was working at the time, fell in the cross hairs of activists on...
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From creation to consumption, sharing, engagement, lead generation & sales
Our American neighbors have just celebrated Thanksgiving this weekend. In honor of that, during the week leading up to festivities, I shared a blog post through social media called “What would the...
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What’s your purpose? Your flag?
Five years ago February 28, 2010 my hometown Vancouver wrapped up hosting the 2010 Winter Olympics with an epic men’s gold metal hockey game. Downtown became one massive street party in a sea of red...
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5 Public relations tips to get more INK and AIR
Getting ink and getting air is the ultimate goal in the “earned media” game of public relations and publicity. Whether it be print media such as newspapers and magazines, or broadcast media such as...
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Leverage your content like a MEDIA MOGUL
One of the presentations I am often asked to do is “Think Like a Media Mogul: How to manage multiple channels and create content that positions your brand.” It seems to resonate with business owners...
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How to manage negative publicity: 5 lessons from Coors Light #BraveTheCold...
Somebody at Coors Light had a horrible, no good, very bad day last week. Several people at Rethink, a well respected Vancouver advertising agency responsible for the #BraveTheCold campaign, also likely...
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3 insights from Sweden to harness media & generate word of mouth
The “Curators of Sweden” was a great example of tourism marketing. The campaign featured an overall initiative where the controls of the countries @Sweden Twitter handle were handed over to Swedish...
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Loyalty = Being made to feel special
Valentines Day having just passed, I can’t help but draw parallels between personal relationships and customer relationships, and the reasons we remain loyal. In it’s simplest form, we are loyal to...
View ArticleClik here to view.
Facebook shared online quizzes: Frivolous escapism or profiling?
What city should you really live in? What career should you actually have? What is your colour? What actor would play you in the movie version of your life? We’ve likely all seen similar questions poke...
View ArticleClik here to view.
Re-imagine with abandon. Learn to love disruption.
It would seem that summer has officially kicked into gear. Holidays can be a great time to recharge for many and re-imagine for some. In my experience entrepreneurs by nature are often doing the...
View ArticleClik here to view.
A campaign to make the fur fly
I remember well a day back in 1988 when the advertising sales department at the Georgia Straight, Vancouver’s urban weekly where I was working at the time, fell in the cross hairs of activists on...
View ArticleClik here to view.
From creation to consumption, sharing, engagement, lead generation & sales
Our American neighbors have just celebrated Thanksgiving this weekend. In honor of that, during the week leading up to festivities, I shared a blog post through social media called “What would the...
View ArticleClik here to view.
What’s your purpose? Your flag?
Five years ago February 28, 2010 my hometown Vancouver wrapped up hosting the 2010 Winter Olympics with an epic men’s gold metal hockey game. Downtown became one massive street party in a sea of red...
View ArticleClik here to view.
What Crocs, Uggs and Earth Shoes can teach us about good marketing
I distinctly remember the season I spent walking up hill. It was the year that earth shoes were all the rage. For those who weren’t yet born, or would just like to forget them, earth shoes had a sole...
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