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Great brands always have a story
Branding is about more then image recognition for customers. Great brands give their customers something to belong to and talk about. They always have a story. I was reminded of that last week...
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Visuals are the New Headline
Getting noticed and commanding attention with content marketing has two parts these days: headlines AND images. While headlines are absolutely critical, images are what really grab people....
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How to leverage EMBEDDED and EARNED media
Embedded and earned media are two of the five pillar’s of your media marketing strategy. Embedded media is where you publish or broadcast as an author using the reach of an established platform....
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Why influencer marketing is set to dominate 2017
An influencer is a good friend who has knowledge and experience, and is willing to share their “inside track” on things directly with you. Online influencers serve a similar role, but to a much...
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Social proof and your media
Social proof is “informational influence.” It’s what the internet says about you when you’re not around to speak for yourself. Social proof is something I found myself referencing numerous times...
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Values-based marketing: a 2017 trend to watch
So much of what is going on politically in the US and beyond is at its core, based on values. On one side are values wishing to restore prosperity through nationalism and “America first”...
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The secret sauce to social media storytelling
Humans are born storytellers. It’s in our DNA. There’s something about a good story well told that is irresistible. Today, the power of storytelling has taken on new value for business, because...
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Top 10 Social Media Blogs 2017 winners: Thanks for the nomination + check...
I was thrilled to have this fiveminutemarketing.com blog nominated for the Top 10 Social Media Blogs 2017 by Social Media Examiner. While my blog didn’t make the final top 10 cut, being on the...
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Seeing complaints as gifts on social media
A couple weeks ago I wrote a blog post that documented the negative social media and earned media fall out for Air Canada when a Westjet pilot came to the rescue with pizza to some very hungry...
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Earned media versus “going native” in the age of “snack and share” news
Knowing how to earn media, and how and when to “pay to play” in this new “snack and share” mobile news model, is going to be critically important for marketers and public relations people. This...
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News jacking: from traditional approaches to new insights with Facebook Live
The United Airlines public relations debacle has been high profile news this last week. For those who may have missed it (not sure how that is even possible), United had a passenger removed...
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From creeks, to rivers to the ocean: Growing your audience through...
I was walking my dog the other morning along Mosquito Creek, and in a very ambitious circle route we ended up along the Capilano River, and finally out to the Pacific Ocean. As is often the case...
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Five tips to earn FREE publicity (#4 is your secret weapon!)
This week our theme is earned media. It’s certainly a topic dear to my heart (filling an entire module in my course “Marketing with Media: Spend less time, get more results”) But the reason I...
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Your killer media pitch
This week I promised to follow up on the “marketing with media” theme, and offer a template for your killer media pitch. If you want to review last weeks post on writing effective subject lines...
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Could less actually equal MORE?
Last week I attended a farewell gathering for some long time neighbourhood friends. They have cashed out of the real estate market in North Vancouver, sold off most of their possessions, and...
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5 Steps to gaining authority through embedded media
103 3 16SharesEmbedded media is where you publish or broadcast as an author using the reach of an established platform. To the reader, you appear to be contracted by the organization to provide...
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Creating content takes commitment and consistency
1 1ShareAudience first marketing is all about the notion of building a loyal audience first through content creation and sharing, before actually ever having a business. The piece I wrote about...
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How media amplifies a message: H&Ms Coolest Monkey PR fiasco
1 4 5SharesThis week H&M learned that racism and marketing don’t go well together. Fueled by the ever-increasing views that only the combination of traditional and online media along with...
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News jacking: from traditional approaches to new insights with Facebook Live
27 9SharesThe United Airlines public relations debacle has been high profile news this last week. For those who may have missed it (not sure how that is even possible), United had a passenger...
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From creeks, to rivers to the ocean: Growing your audience through...
2 2 4SharesI was walking my dog the other morning along Mosquito Creek, and in a very ambitious circle route we ended up along the Capilano River, and finally out to the Pacific Ocean. As is often...
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